TOOLS USED

Ps
Ai
Photoshop
Illustrator
Sketchbook
Coffee

PRODUCT DESIGN

Aventon Bikes, the premiere brand of Avant Sports, specializes in Track Bikes and has a Factory Team that participates in many events annually including the Wolf Pack Hustle and the Red Hook Crits.

I had the privilege of creating the new 2017 frameset design for the Cordoba, Aventon’s premium track bicycle. Project scope included art direction and execution, initial market research, product design and development, and production file setup and approval. I worked closely with their manufacturing in China to meet their production specifications and helped with their original product photo shoots before their product launch.