PROJECT DETAILS

IDENTITY REBRANDING

Freshworks, a Mediterranean Restaurant that has been open since 2002, had not updated it’s identity since it’s opening. Having switched owners for a brief period of time, I had the pleasure of working closely with the new management to bring Freshworks’ aesthetic into the modern era. The scope of the project covered market research, brainstorming, sketching, and rebranding their logo and brand guidelines.

The restaurant expanded it’s license to carry wine and spirits and hoped to increase it’s customer base by attracting both college students and working adults in the area alike. The final logo has two versions, each built off of the same foundational layout while simultaneously built to be used on different mediums. Below you will see the branding guidelines and finalized logo used for it’s respective¬†purposes.