PROJECT DETAILS

NEW SUBSCRIBER NEWSLETTERS

Overseeing the design and implementation of Newsletters sent out through the MailChimp app, Pure Cycles needed to create new designs for the 2015 season. What followed was the creation of a three tier drip mailing campaign for new subscribers that registered through the consumer website.

Designed to be responsive on all devices, the following emails were created:

WINTER HOLIDAY MARKETING

A series of three marketing initiatives were created for the 2014/2015 Winter Season. The intention of the campaign was to drive traffic to the consumer website and sell merchandise ahead of the Winter Holiday.

Designed to be responsive on all devices, the following was created by taking the copy supplied and turning it into what you see below.

SOCIAL PRESENCE CAMPAIGNS

In an attempt to build upon the social presence of Pure Cycles in the 2014/2015 season, the following art pieces were created.

In the first, Pure Cycles held an office-wide ‘Bike to Work Month’ challenge and using the resulting data the infographic you see below was made. In the second image, an illustrative piece was created to celebrate Star Wars with the well known slogan, ‘May the Fourth Be with You.’