TITIZ FASHION BOUTIQUE FASHION BRANDING TOOLS USED Ps Ai Photoshop Illustrator Sketching Music IDENTITY, BRANDING & DEVELOPMENT The founders of TITIZ Boutique Fashion came to me in the company’s infancy and were in need of branding their business. Through multiple meetings with the clients, we developed their company’s mission statement and branding guidelines. The intention behind the identity was for the logo to embody the different aspects of the company. The owners come from an Armenian heritage and the name itself is of Armenian origins. Being implemented across different materials of fabric, clothing and accessories the logo must be a timeless design and sophisticated enough to be easily transferred on the aforementioned materials. Containing many symbolic elements; the logo is in 2 halves representing the two brands that TITIZ is to create and the Armenian equivalent of the letter T can be seen throughout the logo. Below are representations of the logo on different materials and the One Sheet Branding Guide.